Summary:
A Canadian consumer insights company has created an innovation platform designed to rapidly test new consumer products through primary data collection.
The company is seeking a partner SME in Germany to develop a technology cooperation project and apply to a joint funding program via NRC IRAP in Canada and ZIM in Germany.
Partnerships considered: Research cooperation agreement
Description:
B2C companies are innovating faster than ever, and with the changes in consumer behaviors related to COVID-19, the rate of innovation has been enormous. The company has developed a software platform, integrated with consumer survey panels around the world, to quickly assess new innovations (consumer ideas) that are developed by their clients. Their clients can upload ideas to the platform, program a few custom questions, determine who they want to get feedback from (type of consumers) and launch a study. The survey automatically is sent to appropriate respondents in the tested market and the data is collected automatically in the platform.
Their goal is to create an algorithm to dissect the key elements of every single idea, code the element, and link it to their ultimate performance in order to create a model that allows the company to pre-test new ideas before launching a survey to live consumers. The solution allows their customers to upload an idea, pay a nominal fee for a preliminary assessment and make any adjustments required prior to paying for consumer feedback. Given the type of ideas that the company tests, this would be a large advancement in the field of consumer insights and one that the company is looking to find a partner to help with.
The company is looking to establish a partnership by the end of Q2, 2021; with a working prototype by the end of 2021.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for a firm with previous experience in creating scoring algorithms or predicting necessary outcomes (data science and artificial intelligence expertise). Knowledge of market research (or the consumer insight industry) is ideal.
Type of partnership sought: Research cooperation agreement.
Stage of Development:
Prototype available for demonstration
Comments Regarding Stage of Development:
The company has created an AI prototype internally with their data science team, however they require much greater expertise in the field of data science and artificial intelligence to help get the prototype working and ready to market.
IPR Status:
Secret Know-how,Patent(s) applied for but not yet granted,Trade Marks
Comments Regarding IPR Status:
A patent application has been submitted to data modelling unrelated to the project specified, but applies to the software platform in general.
External code:
TOCA20210311001
